Not with a bang but a whale emoji."Īs each teaser trailer emerged, the backlash and grim anticipation grew.
Thumbs down emoji movie#
"A movie that's little yellow creatures will likely be able to challenge Minions as the most hated animated creations of all time," it wrote. "The Emoji Movie - the movie about emoji that you never actually wanted" added The Verge, while Esquire was quick to ponder the meaning of it all, with some melodramatic doomsday prophesising thrown in. "Hollywood discovered that something is popular and saw the door 'opened' by The Lego Movie, without realising the amount of talent and skill that went into that picture," wrote Collider.
Many also compared its conception to that of 2014's The Lego Movie, which was met with critical acclaim. After the summer 2016 announcement of the film by Sony Pictures, media outlets gave the concept a resounding thumbs down.ĬinemaBlend pointed out the corporate feel the announcement betrayed, writing: "Sometimes a movie based off an existing intellectual property or concept is announced that makes you wonder, 'Why on Earth was this greenlit?'" In truth, The Emoji Movie was always doomed to fail. Yet with The Emoji Movie, starring TJ Miller and James Corden, movie critics and analysts are treading new ground, using their platform to express an almost existential disdain for the movie. However, very few films are so uniformly panned that the reviews themselves become a phenomenon in their own right, gathering more viral momentum than the film itself. For example, Danny Dyer's Run For Your Wife is rarely listed alongside The Godfather in the movie-making hall of fame.
It goes without saying that not all films are created equal.
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